Yellow Cab (SF) App - UX

- by Shekhar Parkhi

and Vatsal Mehta

Problem Statement:

Yellow Cab Co-Op is now competing with alternative transportation options as mobile computing has improved accessibility. Options like Zip Car, Ridejoy, Lyft and even GoogleMaps improving access to public transportation has all negatively impacted the volume of traditional cab customers.

Yellow Cab is looking to offer a mobile app that is an alternative for this new type of technology-savvy customer. More Details.